Update: 26.06.2023
Last week: 24 week 2023 (12.06.2023 - 18.06.2023)
Last full month: May 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 294 | 3.9% | 40.2% | 0.3 | 727 669 | 5.3% | 76.5% | 0.9 | 3.1% |
| MoM | 5 531 | -15.3% | 40.2% | -3 | 3 011 790 | -11.3% | 75.8% | -1.3 | -8.9% |
| YTD | 38 510 | -35.8% | 45.4% | -10 | 18 939 289 | -33.2% | 77.8% | -4.9 | -21.7% |
| MAT | 84 868 | -27.3% | 47.4% | -6.3 | 40 303 838 | -22.0% | 78.6% | -2.4 | -17.7% |
| KAPSIKAM | |||||||||
| WoW | 14 436 | 1.4% | 2.0% | 0 | 6 233 218 | 2.5% | 2.2% | 0 | 3.0% |
| MoM | 67 804 | -6.4% | 2.2% | -0.1 | 28 271 257 | -3.7% | 2.4% | 0 | -3.1% |
| YTD | 403 695 | -22.1% | 2.5% | -0.3 | 163 845 290 | -25.2% | 2.7% | -0.4 | -12.7% |
| MAT | 930 016 | -13.1% | 2.7% | -0.1 | 370 279 013 | -16.7% | 2.8% | -0.3 | -9.2% |
| MILDRONATE | |||||||||
| WoW | 52 860 | -0.5% | 15.6% | 0 | 39 430 710 | 0.7% | 17.8% | 0.2 | 0.1% |
| MoM | 242 385 | -12.0% | 15.4% | 0.3 | 175 347 394 | -11.5% | 17.2% | 1.1 | -15.7% |
| YTD | 1 363 340 | -46.7% | 10.1% | -3.9 | 979 170 939 | -33.8% | 11.8% | -2.4 | -26.1% |
| MAT | 3 208 327 | -38.1% | 11.1% | -3.2 | 2 206 226 832 | -12.0% | 12.6% | -0.2 | -20.3% |
| SULFARGIN | |||||||||
| WoW | 2 478 | 4.7% | 0.7% | 0 | 1 315 838 | 4.7% | 1.0% | 0 | 3.5% |
| MoM | 11 098 | -6.0% | 0.7% | 0 | 6 006 076 | -6.9% | 1.1% | -0.1 | -0.1% |
| YTD | 57 510 | -23.0% | 0.7% | -0.1 | 31 201 025 | -16.8% | 1.1% | -0.1 | -10.7% |
| MAT | 126 527 | -23.8% | 0.7% | -0.1 | 68 861 951 | -16.9% | 1.1% | -0.1 | -10.9% |
| VIPROSAL | |||||||||
| WoW | 15 823 | 6.3% | 2.1% | 0.1 | 5 670 317 | 7.2% | 1.9% | 0.1 | 3.0% |
| MoM | 63 599 | -6.7% | 2.0% | -0.1 | 22 854 102 | -8.4% | 1.9% | -0.1 | -3.2% |
| YTD | 359 263 | -44.4% | 2.1% | -1.2 | 131 433 963 | -50.7% | 2.1% | -1.4 | -14.0% |
| MAT | 851 225 | -38.5% | 2.3% | -1.1 | 320 851 654 | -41.3% | 2.3% | -1.3 | -10.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 38 510 | -35.8% | 45.4% | -10 | 18 939 289 | -33.2% | 77.8% | -4.9 | -21.7% |
| KAPSIKAM | 403 695 | -22.1% | 2.5% | -0.3 | 163 845 290 | -25.2% | 2.7% | -0.4 | -12.7% |
| MILDRONATE | 1 363 340 | -46.7% | 10.1% | -3.9 | 979 170 939 | -33.8% | 11.8% | -2.4 | -26.1% |
| SULFARGIN | 57 510 | -23.0% | 0.7% | -0.1 | 31 201 025 | -16.8% | 1.1% | -0.1 | -10.7% |
| VIPROSAL | 359 263 | -44.4% | 2.1% | -1.2 | 131 433 963 | -50.7% | 2.1% | -1.4 | -14.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 84 868 | -27.3% | 47.4% | -6.3 | 40 303 838 | -22.0% | 78.6% | -2.4 | -17.7% |
| KAPSIKAM | 930 016 | -13.1% | 2.7% | -0.1 | 370 279 013 | -16.7% | 2.8% | -0.3 | -9.2% |
| MILDRONATE | 3 208 327 | -38.1% | 11.1% | -3.2 | 2 206 226 832 | -12.0% | 12.6% | -0.2 | -20.3% |
| SULFARGIN | 126 527 | -23.8% | 0.7% | -0.1 | 68 861 951 | -16.9% | 1.1% | -0.1 | -10.9% |
| VIPROSAL | 851 225 | -38.5% | 2.3% | -1.1 | 320 851 654 | -41.3% | 2.3% | -1.3 | -10.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 294 | 3.9% | 40.2% | 0.3 | 727 669 | 5.3% | 76.5% | 0.9 | 3.1% |
| KAPSIKAM | 14 436 | 1.4% | 2.0% | 0 | 6 233 218 | 2.5% | 2.2% | 0 | 3.0% |
| MILDRONATE | 52 860 | -0.5% | 15.6% | 0 | 39 430 710 | 0.7% | 17.8% | 0.2 | 0.1% |
| SULFARGIN | 2 478 | 4.7% | 0.7% | 0 | 1 315 838 | 4.7% | 1.0% | 0 | 3.5% |
| VIPROSAL | 15 823 | 6.3% | 2.1% | 0.1 | 5 670 317 | 7.2% | 1.9% | 0.1 | 3.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 531 | -15.3% | 40.2% | -3 | 3 011 790 | -11.3% | 75.8% | -1.3 | -8.9% |
| KAPSIKAM | 67 804 | -6.4% | 2.2% | -0.1 | 28 271 257 | -3.7% | 2.4% | 0 | -3.1% |
| MILDRONATE | 242 385 | -12.0% | 15.4% | 0.3 | 175 347 394 | -11.5% | 17.2% | 1.1 | -15.7% |
| SULFARGIN | 11 098 | -6.0% | 0.7% | 0 | 6 006 076 | -6.9% | 1.1% | -0.1 | -0.1% |
| VIPROSAL | 63 599 | -6.7% | 2.0% | -0.1 | 22 854 102 | -8.4% | 1.9% | -0.1 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs